Contrary to what many think, “Marketing” is not a dirty word. In addition, marketing for non-profits is also not the same as fundraising, but it is essential to it. The basics are virtually the same as for businesses whose mission is to make a profit. Some of the goals may be different, but the idea is to reach your target market efficiently, and effectively. Below are some low cost marketing strategies for non-profits.
- Track, test, and do what works.
- Monitor your brand. How is it perceived?
- Strive for shorter, more frequent communications in multiple places.
- Write a letter to the editor, or editorial
- Get information to disseminate to others’ websites, and they will hopefully link back to your website.
- Volunteer to be a guest speaker or a commentary for the media. You’ll need opinion, insight, and information. Be genuine and knowledgeable.
- Consider social networking, press releases, blogging, article writing, and tweets. Make sure these spread your brand image, and make the posts methodical, helpful, useful, and newsworthy.
- Post your events on community calendars.
- Your organization needs to be searchable, believable, and credible.
- Don’t hesitate to ask for help.
- Try, and try again.
- Simplify your donation process.
- Consider using a memorable slogan.
- Do some market research to learn more about your target market, their needs and wants.
- Follow others online and make comments.
- Never stop listening.
- Make sure that your message has a clear call to action.
- Support your words with messages.
- Identify and nurture your “fans”, and encourage them to “friend-raise”.
Spreading your passion to others is what builds the foundation for most non-profits. The communication channels vary, but your passion will be what truly “sells” your organization.
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